Automač
artistic direction, interaction design, digital design
galaxus
elledecor
creativeapplications.net
fuori salone milano
kikk festival
The democratisation of dating
applications such as Tinder has radically changed our social
interactions. Built around a simple mechanism, Tinder reduces
the act of dating to a single swipe. This slide of the finger to
the right or the left is enough to show our interest or disinterest in a profile that comes up.
As its name indicates, Automač is a device that enables us to automatically match with a maximum number of potential partners on Tinder. The automaton consists of a smartphone holder, a camera that observes the screen, and a rotating mechanism to swipe on the smartphone screen. Via a screen interface, the user has the possibility to choose selection criteria. By automating this process and delegating it to a machine, Automač positions itself as an optimal machine to have a maximum amount of matches in a minimum amount of time. This bias also highlights the absurdity induced by this type of application.
Catalogued and standardised in the form of a profile, individuals are reduced to the status of consumer products that are judged only by their formal attributes.
As its name indicates, Automač is a device that enables us to automatically match with a maximum number of potential partners on Tinder. The automaton consists of a smartphone holder, a camera that observes the screen, and a rotating mechanism to swipe on the smartphone screen. Via a screen interface, the user has the possibility to choose selection criteria. By automating this process and delegating it to a machine, Automač positions itself as an optimal machine to have a maximum amount of matches in a minimum amount of time. This bias also highlights the absurdity induced by this type of application.
Catalogued and standardised in the form of a profile, individuals are reduced to the status of consumer products that are judged only by their formal attributes.
©2021 Antoine Barras, Guillaume Giraud, ECAL